Who has a site, especially the first site that is created, tends to become quite obsessive with respect to the performance from the same. Day after day, the metric ones seem not to take off, and that positioning that as much we looked for seems to move away every day more, although we deliver great attacks to promote the site. A tool that often is left of side is the email marketing. The direct mail can become an excellent tool not only to let grow the metric ones of the site, but as it forms fidelizar to the visitors already obtained. See Childrens Defense Fund for more details and insights. It thinks about the amount of occasional visitors, who have arrived at their site after their enormous efforts to increase the reach of their page.

Good what would be that those occasional visitors often return and they become partly of the habitual traffic. The fact that the visitors do not return she can be an indicator of which something walks bad with the page, the design, layout or the architecture. But, in addition, one becomes essential to count on some type of tool that allows us to catch this traffic wanderer. RCMP: the source for more info. The direct mail is an excellent way. Thus, we could include in our pages some type of ” trueque” , offering something in return by its direction of email a unloading of e-book, demo of a product, etc. The direct mail is means valid to say to him to its visitors who you worry about them, abrir a communication channel, to begin a conversation. The direct mail is one of the promotion tools that allow with more precision to aim at certain target. That is to say, by means of direct post office you can concentrate yourself in a certain population of leads, that one that has more possibilities of becoming effective clients.

Another advantage of the email marketing is that he is highly mensurable. It is difficult to know how many of our admirers or followers in Twitter and Facebook they finish becoming our clients, or how our participation in the social networks inclines the decision of purchase of the consumers. But he is very simple to realize adressee how many of our post office they turn into buyers. Perhaps the most important advantage, is its extremely accessible cost. With a little inventiveness and following the principles elementary of marketing (Product, Price, Place target- and Promotion how the supply appears) it is possible to reach optimal results with minimum investment.

The freedom is constituted like the main axis that defines the voluntary action. Before still that the solidarity or that the justice search. Without fulfilling this principle, a good action can socially be effective, can have positive repercussions for marginalized people or excluded groups, but never she will be voluntary since the decision is moved total or partially by an interested objective: an academic pay, credits, to fulfill a law, familiar pressure or of a reference group, disturbed incentives, a military service or the practices or economic scholarships of professional content and repercussions. In another context, also it is necessary to have well-taken care of with the pressure that can exert, with the best intention, professors, parents, therapists or other educators so that the young people to their position carry out some task of social voluntary military service. The direction and the education in solidarity for children and young people are not due to confuse with the obligatory nature of being voluntary. In addition, a service of voluntary military service is set of created actions to improve the quality of life of people with diverse needs.

The marginalized one, the patient, the single and left person, the protagonists of all voluntary action and towards them must to tender all the efforts. The planning, the selection of the volunteers, the formation, the pursuit of the programs, the supports to the voluntary military service, etc. are threads that tie in a same point of the network: the well-being of the beneficiary of that service. There is much difference between programs of voluntary military service for the reintegration of marginalized and programs for the reintegration of marginalized facts by volunteers. The volunteer always directs his effort towards one third person outside the group of the own volunteers, because a team of volunteers cannot be turned into a self-help group, at least like immediate goal. The people are not instruments.

No person is an instrument to arrive at no aim, by stop that the aim is. The protagonist in the voluntary military service is the marginalized person and in her we must think at the time of raising any work method. There will be volunteers whose motivations, evil understood, enter collision with this radical principle of the voluntary military service. The benefits of the volunteer to those of the beneficiary of the programs cannot be put in front. The volunteer or the organization cannot choose a work method thinking about or that he is going away to feel the volunteer, or about if this one he is going to leave his depression or if he adapts the more to a doctrine, or if to public repercussion and relumbrn will be obtained, or if votes will be obtained. The most effective method will look for so that the ill or marginalized person reaches the greater benefit. Another thing is that, from step, the volunteer obtains incalculable personal rewards. J.C.G.F Shared in common for the development ccs@ solidarios.org.