Build-A-bear workshop launches on January 14 nationwide action Hamburg, 09.01.2013: the Red Cross is celebrating its 150th anniversary and celebrate with the bear makers of build-A-bear workshop! From 14 January starts in 26 stores in Germany bear fundraiser volunteers with heart”, whose proceeds directly benefit the workers of the German Red Cross. For 150 years, the red cross all over the world supports people in need. A concern that the bear makers of build-A-bear workshop has always been sharing and supporting numerous charity actions. “On the anniversary of the international aid organisation, the bear makers have the fundraiser volunteers with heart” launched: January 14, customers can a sweet red cross heart in addition to her velvety plush heart “purchase for 1 euro per piece. The heart of the helper proceeds benefit to 100 per cent of the Organization! We want to actively support the valuable work of the German Red Cross”, so Arnold C. Kulbatzki, Managing Director of the “Bear maker GmbH and we hope that as many bears make new friends with the heart for volunteers this year”. Bernd Schmitz, CEO of the German Red Cross, is enthusiastic about the action: we know that the stuffed animal lovers by build-A-bear workshop have a big heart. Your donations help us to support people around the world not only for Christmas.

We thank us today.” And it will still bear notes: in time for the anniversary there a DRC outfit for cuddly bear exclusively German Red Cross. Little helpers in need can get from immediately a real rescue bear with the cool DRC outfit yourself or give! The outfit also in all build-A-bear workshop stores is available from July. Per sold DRC suit, the bear makers donate then an additional three euros to the German Red Cross. About bear maker GmbH, the bear maker GmbH, based in Hamburg, Germany operates currently 26 stores in Germany. Behind the brand build-A-bear workshop is a emotional and unique shopping concept: in the stores bear lovers of all ages at seven stations make their personal stuffed animal with heart. The parent company of build-A-bear workshop, Inc. operates worldwide more than 400 stores. In the fall of 2010, the bear makers opened the first build-A-bear workshop-branch in Germany.