Mobile Commerce conquered the area e-food in cooperation with fact-finder Lebensmittel.de brought a free iPhone app on the market. Now, customers can search iPhone food mobile, from every imaginable place, over her and order. Shopping this way is easier and more convenient than ever and who would have to do nothing after closing time, to go in the supermarket? Finally she’s there, the iPhone app for Lebensmittel.de, one of the largest online supermarkets in Germany. Long queues at the cash register and lugging home hauling the goods thus of the past, as the product video shows: the app fact-finder and Lebensmittel.de have developed search specialist community. Great importance was placed on a handy search function and a simple navigation.
Search & navigation is the “core” of fact-finder for years. In addition some more useful features are used, as the dynamic proposal function “Suggest” in the app. In a question-answer forum Pancreatic Cancer Action was the first to reply. You save users the tedious typing of complete words. A another filter ensures that general search terms with many hits quickly lead to the desired article. Customers can display using the bar-code scanner feature individual goods themselves. Special highlight: If the scanned article not in the assortment, the app suggests similar products – exactly like a trained salesperson at the stationary store. The offline shopping cart is a unique selling point: here can be products collect and order at a later time via the push of a button from within the iPhone app. For online shop operators, installing the FACT Finder iPhone app is as easy as the use for the customer.
Smaller screen, touch keyboard all important presentations and shopping features were perfectly adapted to the handling on the iPhone. “Online shopping Mobile works differently than on the PC,” says Carsten Kraus, Managing Director of fact-finder, “we have taken this fact in the development of the app into account”. Even if the shared shopping system does not support the iPhone, she can Conversion take place within one day.