Social media represents nowadays tools of low-cost used to combine technology and social interaction with the use of the words. In addition they offer a voice for businesses as well as a way to communicate with their peers, clients and potential consumers. These tools include the more known as Twitter, Facebook and YouTube social networks. Digital marketing is a tool used to inform consumers about products, who makes them and what they offer. Social networks are key to this process, since they provide a more solid business identity and greater recognition of the products or services offered; They also allow to create relationships with people who perhaps could not know about your business products or services. Social networks allow consumers to see your company real and nearby; in other words, create a personality behind the brand. It is not only talking about the latest news of product, but sharing information valuable and useful to them, landing his mission, vision in terms of corporate image and step increase interest in the brand as well as increasing the level of sales.

Additionally, they serve as a channel that will allow your company to be in constant communication with their consumers as well as provide interaction and immediate customer service. Although definitely not it can be depended on totally social media or social marketing, it must be integrated with other marketing strategies so that together they can give strength to the image that you want to project your company. Currently, there are multiple cases of success in terms of social networks. These have helped to put a company name very loudly, introduce new products in a successful way, create loyalty in their customers and strengthen brands. Despite being powerful tools, social networks are not easy to use, already that if not treated properly can even give you a negative image to your company or business, and in consequence that the users ignore their products and/or services. As already mentioned above, is very important to put in the hands of an expert in social media management of social networks for your business, so you can analyze the competition, analysis of the networks that most suit you, and develop a strategy of digital marketing based on the interests and needs of your business.