The Spanish Association of People in charge of Community (Aerco), defines to community to manager like: that one person in charge or responsible to maintain, to increase and, in certain form, to defend the relations of the company with its clients in the digital scope, thanks to the knowledge of the needs and the strategic expositions of the organization and the interests of the clients. A person who knows the objectives and acts consequently to obtain them. The functions of community to manager according to Aerco are: 1. To listen. To constantly monitor the network in search of conversations on our company, our competitors or our market.

2. To circulate the information internamente. As a result of this listening, it must be able to extract the excellent thing of the same, to create an understandable speech and to be made it arrive at the corresponding people within the organization. 3. To explain the position of the company to the community. Community to manager is the voice of the company towards the community, a positive and abierta voice that transforms the internal language or slang of company in an intelligible language. It responds and it talks actively in all the social means in which the company has active presence or in that excellent mentions take place. It writes articles in blog of the company or other social means, using all the possibilities multimedia to his reach.

And it selects and it shares in addition contained to interest for the community. 4. To look for leaders, as much commits like externally. The relation between the community and the company is sustained in the work of its leaders and people of high potential. Community to manager must be able to identify and to attract these leaders, not only between the community but, and mainly, within the own company. 5. To find routes of collaboration between the community and the company. The majority of managers does not know how the community can help to let grow its company. He is not something that have never used in his race, nor which they have studied in the schools of businesses. Community to manager must show the way to them and to help them to design a clear strategy of collaboration. This profile professional described by Aerco approaches the traditional professional of the information to a great extent. Although, diria that community to manager, is to be information retrieval officer with great knowledge of network Internet, its history, mysteries, functionalities and possibilities. It does not need to be analyst Web and technician in marketing, but to own great dowries of them. An information retrieval officer, expert in the social networks and the present and future of Web 2.0.