Renaissance
As Ribeiro (1998, P. 93), … with the discovery of techniques of irrigation and adubagem of the ground, the generalization of the use of the plough and vehicles of wheel, as well as of boats the candle, diverse peoples had revolutionized in its capacity of food production, having caused the first sprouting of cidades' '. With the Renaissance, it was inaugurated modernity, walking opposing to the savage, the ignorance and the nature. ' was necessary; ' domesticar' ' the human beings not to act as animal. Second Oak (2002, p.41) the civilizador process gave itself with the advent of the cities.
The city, counterpoint of the wild nature, then if presented as lcus the word locus (plural loci) means ' ' lugar' ' in Latin of the civility, the cradle in the good ways, it taste and of sophistication. To leave the forest and to go for the city were a civilizatrio act. The people created in the city were considered more educated than those that lived in the fields. The nature, had then as the Other of the civilization, represented a threat to the rising order. The human being, leaving the nature, could then call a civilized being more and not being part of it as wild. This civilized being started to be part of another territory, being ' ' longe' ' of the nature. The human being to remain itself in the city started to spoil the environment removing of it all the necessary resources for its survival. The abundance of natural resources allowed the belief in the infinity of the same ones. The concentration of the population demanded the necessity of consumption of foods, clothes, remedies, etc. No longer century XVIII, with the expansion of the bourgeoisie and the commerce of diverse products the exploration of the work force was basic for the expansion of the industrial production.
Debate Round Creative Economy Seminar (Photo courtesy Sao Paulo Fashion Week) More details Debate Round led by Gra a Cabral in the second stage of the Creative Economy Seminar: Visions of the Future, organized by the In-MOD Sao Paulo Fashion Week Magazine Valor Economico. The round was launched by Fernando Reinach, founder of the Brazilian Genome Project and director of Votorantim Ventures, venture capital fund of the largest Brazilian industrial conglomerate (involved in the areas of telecommunications, electronic commerce and biotechnology), who raised two issues that it considers its own Creative Economy: venture capital and ownership of ideas. “The notion of risk capital is not big news,” said Reinach. Does this example The Spanish crown who risked capital to fund “pay dirt”, the route to India … of 10 ships that sailed from Spain, 7 were lost and 3 achieved things such as discovering a new continent, said to illustrate that if Reinarch While 70 of initiatives fail, the few well have occurred represent a movement for humanity. So what is the ROI : HUGE. Ownership of ideas. For Reinach, the real novelty is the idea. And with this premise put IP as the first focus of the debate. His presentation pointed out that until the Industrial Revolution had not raised the division between idea and realization, a notion that up thanks to technological advances. Since then, it is possible to separate the idea of the physical object that materializes, the creator of the idea can only sell once, the rest are copies. The great challenge for Reinach is in the ownership of ideas, if the record industry and the film are suffering the blow of piracy … that the fashion industry has the suggestive name of copycat … So how to protect intellectual property … There is patent law … but the dilemma arises when it comes to low prices, while not contemplate the payment of patents.Raises two key issues, a quantitative type (on the duration of patents) and a qualitative type (should we reward creative work or not ) Fernando Reinach (Photo courtesy Sao Paulo Fashion Week) Why think in terms of intellectual property