FROM the BALCONY of our Palm tree LOS PERROS of August are for the summer Felix M. Arencibia little by little Magec is spreading through our fields smells of summer, although accompanied with our silky trade winds that feeds your humidity the greenery of our vegetation. Summer is the season of dream, enjoy, love this in spite of the hard work that makes us the successive crises. When others, unfortunately, are forced to unemployment vacation that they are not the funniest, but we must not get caught by the depression, because that would be the last thing that could happen to us. Before drawing a smile than depressed, cristianitos! Imagine the season that awaits us, awash with light and dreams. It would be the best case scenario to enjoy reading that entertains us and invites us to reflection.

A book by Editorial Anaya, in his collection the volcano, just take a look as if it were a statuesque lizard willing to eating all the Sun that throw you. It’s dogs of August our writer Alexis Ravelo, who has recently presented to the public. It is a book primarily intended for readers teenage and young, although they may enjoy it until the jubilant and luxuriant older. It is written in black and detective novel format, but without heroes handsome and load to the 007. Alexis Ravelo, introduces us to his rambling fantasy world putting us ahead, as he does not want the thing: the corpse of a possible indigent, Andres Ortiz, and the appointment of businessman Gonzalo Santana Caralt as Chairman of the Board of Directors of Permucasa.

Both facts, seemingly disparate, are the Gordian knot that will develop its plot, that no trauma, that one may be necessary. Its protagonist, Gordo Castro, is a young geek, student of journalism and on practices of the template component of a digital newspaper that has survived thousand fiddling base. You can spare love handles, it has aspect a bit sloppy with syndrome of loser and victim becomes the improvised researcher who goes by pulling the different threads to retrace the plot Hank. August dog keeps our interest, entertains, amuses and with your droplets of humor makes appealing your reading. Values such as love for truth, justice, solidarity and citizenship complete their exposed literary talents. Forward, to enjoy your reading! Ah, accompany a coffee with milk with gofito like Castro! Well, it’s the gofito I’d say!

Whatever the rotation of our business, there will always be competition. Win new customers who are increasingly more exquisite on your requirements becomes a challenge and want to have a portion of the faithful to us market.Do do asks it that we do will be that way we can be more competitive?, what will cause customers to us buy rather than resorting to competition? The answer to these needs her capture in these five critical areas: price-get this right is the first thing we must do. Most of the people are living a simpler life, therefore spending less. As there is a need to satisfy the demand of the buyers we must be affordable to surpassing the prices of both product as service competition. Services or additional products to more profitable pricing packages can be offered. Added value-shopping online is normal these days, and if your selling online buyers are looking for that extra boost when choosing where to make your final purchase. Gastos de envio gratis, coupons, etc., are the most popular incentives. You can also offer unique incentives, such as a special guarantee of return of money or an initial consultation free of charge, depending on your type of business.

Evaluate customers and create a special incentive that will help motivate you. Convenience-now customers want and expect a convenience; and this partly explains the huge increase in online purchases. If you have an ecommerce site, simplifies the buying process, especially for the return of customers. Make it easy to find detailed information about the products and services. It offers customer via email and phone for those buyers who want immediate response. Those traditional business owners should reconsider assess the hours of operation, waiting times;to ensure a fast and convenient shopping experience; but now online. Loyalty.-customer care spend their money and they are examining every purchase for make sure that you are taking a safe decision.

They want to buy from companies that gives them confidence; Why seek references from the history of the company, of the owners; also want to learn what other customers have experienced. The recommendations of friends and colleagues including the views of consumers that are published online, are among the most reliable and can have the greatest influence in a purchase decision. So you must include testimonies, opinions or a forum for messages on your web site that helps customers understand why must believe in your company and trust in what you sell. Awareness-consumers want to know that you are a good corporate citizen. Companies with an awareness of environmental care and/or social support for their communities are the most fortunate. Ask yourself if your business tends to participate in environmental programs or social charity?. It details these actions in your Web site or in a newsletter of the enterprise during promotions. Get involved at the local level and encourage your customers to participate; by example, through campaigns of donations of food or clothing, or for the improvement of local infrastructure. You can establish a positive relationship with customers and differentiate it from your competition to retain them to your business. If we take into account these five areas critical we can differentiate ourselves from the competition. That way we can be more competitive, if consumers are well informed and knowledgeable of what they are looking for, as it is now crucial that we have to do something to differentiate ourselves if we want that our business stands out among the crowd.